SEO Company in Buffalo, NY

Web Design for Business in Buffalo, NY and Beyond!

Web Design for Business in Buffalo, NY and Beyond!

Web Design for Business in Buffalo, NY and Beyond!

Web Design for Business in Buffalo, NY and beyond!

Everyday the world of the internet is changing. How does this fit into your business plan? This article, Web Design for Business in Buffalo, NY and beyond will help you find the answer to this question and more! 

Keep reading to learn more…

people walking. web design for business in buffalo, ny. buffalo booster

What is your first impression?

First Impressions:

“You can’t judge a book by its cover.”

“First Impressions last the longest.”

“A firm, hearty handshake gives a good first impression, and you’ll never be forgiven if you don’t live up to it.” -P. J. O’Rourke

“A good first impression can work wonders.”-J. K. Rowling

“Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.” -Natalie Massenet

“You never get a second chance to make a first impression.” -Andrew Grant

 

 

There are endless quotes and lines about first impressions. While personally I try to look past my first impression of people, I cannot totally disagree with how important they are in the business world. Every day as we walk past people our brains quickly evaluate them. “Do we know them? Can I trust them? What are they wearing?” and so on. Our brains consciously and unconsciously consider, evaluate and decide. Deals are closed (and lost) and products are bought (and left behind) based on first impressions. 

Web design is key in offering a first impression to potential customers in the online world. Certain aspects of web design can either attract or repel customers. 

Ask yourself, is my website mobile friendly? Is it responsive? Have I asked my customers what they honestly think of my website? Is my website really easy to use? 

These are important questions because these are typically the markers that users are looking for.

Take a look at some good tips and questions for your website:


Key elements for Web Design for Business in Buffalo, NY… and beyond! 

  1. Mobile Friendly: Does my website function well while using a mobile device? Everyday more and more customers are using their mobile devices to access the internet. 
  2. Responsive: Does my website look good at different screen sizes? With so many different tools for searching the internet, our websites must keep up and look good.
  3. Easy-to-Read: Is my website easy on the eyes? Old websites would try to get as much information jam-packed onto one page as possible. Today, users want to be able to see what they are looking at. Modern websites use clear, crisp font and wide spaces to make them easy on the eyes.
  4. Simple Navigation: Do my customers need a roadmap to use my site? Users who can easily transition from one page to the next stay on the website longer. Clear menus teamed with a search box will make the experience enjoyable for your customers.
  5. Organized Content: Do my customers get confused? A quick way to lose customers is to make our website confusing. We need to make sure that we layout our content in an organized and logical manner.
  6. Modern Images: When was the last time I updated my pictures and videos? Be sure to update your images and videos regularly for a fresh experience. While there is a time and place for stock photos, we need to be extremely cautious when using them. Stock photos are generic and used by many other people. Plan image and video placement well.
  7. Annoyances: Does my website annoy or frustrate users? There are certain elements that some business owners think are cool but, really they just annoy users. Background music. Squished font. Overuse of animations. ‘This looks like the 90s’~while I am a child of the 90s, there are some things I’d like to forget. Websites from the 90s is one of them!
  8. Test and re-test: Does my website run well and work across different platforms? Anytime we update our site we need to test what it looks like. We need to test it on multiple browsers and devices. A good test too is asking your least internet savvy friends (and your most internet savvy friends) to use it. Get their input. Ask your valued customers to take a look. 

Remember:

A first impression isn’t everything however, in the wide world of websites, it is. Users spend mere seconds evaluating a new website. If they don’t like it they move to the next one quickly.

Look at our article on SEO to learn why it is vital for your website: SEO Basics


Stay tuned to learn more about Web Design for Business in Buffalo, NY and beyond!

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